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Warsaw, Poland — Available for growth partnerships

Shady
Mahmoud

Growth Marketing & Performance Strategist — turning paid media, creative and analytics into one measurable growth engine for e-commerce brands.

📍 Warsaw, Poland ✉ shadyashrraf@gmail.com ☎ +48 575 085 517
Start a project → Download CV ↓ LinkedIn ↗ See the work
Core Stack —
Meta AdsGoogle AdsTikTok AdsSnapchat AdsPinterest Ads ShopifyZidGA4Triple WhaleLooker Studio KlaviyoHotjarSprinklrNotionClickUp ExcelCanvaChatGPTHiggsfieldPrompt Engineering
Profile

Full-stack growth & e-commerce strategist, built for brands scaling across Europe and the Middle East.

Portrait of Shady Mahmoud

I'm a marketing and social media professional with 8+ years of experience supporting global brands across Europe and the Middle East — spanning performance marketing, creative direction, CRO, analytics, branding and e-commerce operations.

I've managed multi-million-dollar advertising budgets across Meta, Google, TikTok, Snapchat and Pinterest, sustaining a consistent 5–10× ROAS across e-commerce, healthcare and SaaS accounts in Poland, Egypt, Saudi Arabia and the UAE. My approach combines structured paid-media systems with creative testing frameworks, AI-assisted production and clean, decision-ready reporting.

I currently run Kliks, a performance and analytics-led marketing agency, alongside leading marketing for ICED STUFF, one of Poland's largest jewelry e-commerce brands.

8+
Years experience
$5M+
Ad spend managed
5–10×
ROAS sustained
4
Markets: PL·EG·KSA·UAE
Experience

Employment history

Full-time roles and the agency I founded — the throughline of my career from freelance media buying to running growth for premium e-commerce brands.

JAN 2025 — PRESENT
Founder & CEO
KLIKS — Performance & Analytics-Led Marketing Agency
  • Founded the agency from zero; onboarded 7+ clients across 4 markets within 12 months.
  • Managed $5M+ in cumulative ad spend, sustaining ROAS of 5–10× across e-commerce, healthcare and SaaS.
  • Standardized KPI frameworks, reporting systems and feedback loops across every client account.
  • Managed social media presence and customer communication for multiple international brands.
JUL 2025 — PRESENT
Marketing Lead & Strategist
ICED STUFF — Premium E-commerce Brand
  • Own end-to-end marketing — paid media, promotions and content — for a fast-growing premium jewelry brand.
  • Built GA4 + Shopify-integrated reporting to sharpen attribution accuracy and performance visibility.
  • Coordinated social campaigns, influencer partnerships and content publishing across Poland, Germany and France.
JUL 2024 — JUL 2025
Senior Digital Marketing & Optimization Specialist
TTEC — Supporting Google
  • Strategic advisor within Google's advertiser ecosystem, driving account growth through structured analytics.
  • Conducted optimization audits and performance reviews aligned to business KPIs for a portfolio of advertisers.
  • Delivered data-driven recommendations that improved long-term advertiser account health and efficiency.
APR 2022 — JUN 2024
Key Account Manager & Strategist
Arteria G Partner — Supporting Google
  • Built long-term relationships with SMB and mid-market Google Ads clients across multiple verticals.
  • Developed tailored digital strategies that improved client performance and drove platform adoption.
  • Managed the full campaign lifecycle: launches, monitoring, optimization and structured reporting.
2015 — PRESENT
Freelance Digital Marketer & Graphic Designer
Remote — Cairo / Warsaw
  • Graphic design and branding for clients across Egypt, the GCC and Europe (2015–2020).
  • Transitioned into media buying in 2021; managed 10+ clients on Google, Meta and TikTok Ads — the client work now folded into Kliks.
Kliks

The agency I founded to run growth as a system, not a series of campaigns.

Kliks is a growth marketing agency built for e-commerce brands that have outgrown ad-hoc media buying. Instead of treating advertising, creative and analytics as separate workstreams, Kliks integrates paid media, creative production, data analysis and e-commerce optimization into one growth system.

Every client gets the same operating backbone: structured testing frameworks, forecasting models, KPI dashboards and a creative pipeline that includes AI-assisted production — so decisions are made on numbers, not guesswork.

  • Performance Marketing META · GOOGLE · TIKTOK
  • Ecommerce Growth & CRO SHOPIFY
  • Creative Strategy & Production UGC · AI
  • Analytics & Reporting GA4 · LOOKER

Performance Systems

  • Meta testing frameworks (ABO, ASC, catalog)
  • Google account structures — Search, Shopping, PMax, Local
  • TikTok Smart+ & manual structures
  • Forecasting: revenue, spend, ROAS, MER, profit

Creative Operations

  • Creative briefing templates
  • UGC & influencer production pipelines
  • AI-assisted creative & prompt engineering
  • Structured testing: hooks, offers, formats

Ecommerce Optimization

  • Shopify builds & customization
  • Product & homepage optimization
  • Bundle, upsell & discount strategy
  • Customer journey improvements

Marketing Operations

  • Annual promotional calendars
  • SOPs & launch checklists
  • Influencer tracking & UTM conventions
  • Cross-functional reporting cadence
Selected Work

Client work — what I actually did, on every account

Full-time role, Kliks clients and prior freelance work, broken down by responsibility and the exact tools and platforms used.

IS ICED STUFF Premium Jewelry · Poland, Germany, France, Europe
Full-Time Role +

Own the complete digital marketing ecosystem for one of Poland's largest jewelry e-commerce brands — paid acquisition, creative production, ecommerce and reporting, end to end.

Paid Advertising

  • Meta: prospecting, retargeting, ASC, ABO testing, catalog campaigns, scaling framework
  • Google: Performance Max, Brand Search, Generic Search, Shopping, budget optimization
  • TikTok: Smart+, manual campaigns, UGC campaigns
  • Pinterest Ads & Snapchat Ads

Budget & Forecasting

  • Daily optimization, weekly forecasting, monthly planning
  • ROAS, MER and profit optimization
  • Revenue, order, ROAS, budget and profit forecast models
  • Promo scaling for Black Friday, Christmas, Valentine's, Women's Day, flash sales

Creative Production & Testing

  • Product/campaign photography, lifestyle shoots, UGC, influencer content, video, reels, packshots
  • Structured testing on hooks, offers, creators, backgrounds, angles, video length, thumbnails, copy
  • AI implementation: photography, packshots, retouching, campaign ideation, prompt engineering

Ecommerce, Analytics & Ops

  • Product pages, collections, homepage, upsells, bundles, discount systems, customer journey
  • Dashboards tracking revenue, orders, AOV, ROAS, MER, CAC, spend, profit, creative winners
  • Influencer workflow with UTM tracking; SOPs, content calendars, production pipelines

Tools & Platforms

Meta AdsGoogle AdsTikTok AdsPinterest AdsSnapchat Ads ShopifyGA4Triple WhaleLooker StudioShopify Analytics KlaviyoAI image generation
JG JeGolden Premium Eyewear · Europe / Worldwide
Kliks Client +

Build premium brand positioning while scaling e-commerce sales across Europe.

Paid Media & Strategy

  • Meta Ads: brand awareness, product launches, collection and seasonal campaigns
  • Retargeting and offer-based campaign strategy
  • Creative testing across formats and audiences

Creative & AI Production

  • Luxury product photography, lifestyle imagery, studio & concrete packshots
  • Hundreds of AI-generated premium product visuals: background replacement, retouching, model generation, luxury environments, product isolation
  • 9:16 and 1:1 asset production for paid and organic

Website & CRO

  • Optimized collections, product pages, homepage for seasonal campaigns
  • Shopify product photography integration

Tools & Platforms

Meta AdsShopifyAI image generationHiggsfield
TH THRR Lifestyle / Gifting E-commerce · Saudi Arabia · Engaged since Sep 2025, ongoing
Kliks Client +

A ~1-year, ongoing engagement — not a single campaign. Took THRR from sub-1.0x ROAS to a sustained 3–5x performance engine across Meta, TikTok and Google, without ever running a discount.

3–5x
Sustained ROAS · peak 5.5x
3x
YoY revenue · best Ramadan yet
−50%
Cost per purchase
0
Discounts used to scale
10+
Months, active & ongoing

Positioning & Creative Strategy

  • Rebuilt messaging from product features to emotional, gifting-led experience
  • Creative-led growth: creative as targeting, not audience segmentation
  • UGC-style videos, product-in-use scenarios, clean statics, short-form hooks

Multi-Platform Sales Engine

  • Meta Ads — core sales channel: conversion campaigns, structured retargeting, audience refresh
  • TikTok Ads — discovery & creative-testing engine, validated angles before scaling to Meta
  • Google Ads — brand & category search to capture high-intent, already-warm users

Performance System

  • Structured scale / hold / cut decision system with defined testing windows
  • Tracked cost per purchase, ROAS and conversion rate by creative and placement
  • Zero-discount scaling — protected margin and brand positioning throughout

Timeline

  • Sep 2025 — inherited an unprofitable account, rebuilt structure from scratch
  • Oct–Dec 2025 — crossed break-even, scale/hold/cut engine fully operational
  • Jan 2026 — Ramadan peak: ~5.5x ROAS, best month in brand history
  • Feb 2026–present — sustained 3–5x baseline, engagement ongoing

Tools & Platforms

Meta AdsTikTok AdsGoogle AdsPerformance MaxRetargeting

Revenue and spend figures withheld under client NDA — ratios and trajectory shown are exact. Full case study: kliksagency.com/case-studies/thrr

OV Ovasave Femtech · Fertility & Hormonal Care · UAE (primary), KSA · Engaged since Apr 2026
Kliks Client +

Ovasave came in with high traffic and almost no buyers — an in-house TikTok-led strategy delivering a 0.48% conversion rate. Cut 95% of the traffic on purpose, rebuilt around qualified intent on Meta and Google, and more than doubled revenue on less spend.

8.15x
Peak ROAS · from 3.94x avg
+125%
Revenue growth, Jan→May
~32x
Conversion lift · 0.48%→15.2%
−36%
Ad spend, higher revenue
4x
App installs, iOS + Android

Channel Reallocation

  • Cut the broad in-house TikTok engine buying low-intent volume
  • Rebuilt around Meta (interest-layered targeting: fertility, hormonal health, PCOS, egg freezing)
  • Google Search + Performance Max for high-intent symptom and category terms

Creative & Conversion

  • Shifted creative from entertainment-feed style to education-led: hormone explainers, symptom checklists, doctor-formulated trust signals
  • Re-anchored the funnel on purchases-per-visit instead of clicks/impressions

Cross-Surface Growth

  • Folded iOS/Android app installs into the paid strategy as a retention asset
  • Cumulative installs grew from 42 to 160 across both platforms in 4 months

Compliance

  • Every campaign built to comply with Google's healthcare advertising policy
  • Arabic and English creative and landing paths

Tools & Platforms

Meta AdsGoogle AdsPerformance MaxSearch

Absolute revenue/spend figures confidential — ratios and % change are exact. Full case study: kliksagency.com/case-studies/ovasave

HL HAŁAS Streetwear Fashion · Poland
Kliks Client +

Launch a premium streetwear e-commerce store from zero, from the Shopify build through go-to-market.

Shopify Build

  • Website customization, product setup and organization
  • Product and collection pages, variant management
  • Language implementation, email setup, domain configuration, tracking

Creative & Launch Strategy

  • Campaign shoots, packshots, lifestyle sessions, video and social assets
  • Launch roadmap, content strategy, paid advertising plan, production planning

Tools & Platforms

ShopifyMeta Ads (planning)
CH Chamoniyard Flower E-commerce · Saudi Arabia
Kliks Client +

Drive local, high-intent demand for a flower delivery e-commerce business.

Google Ads

  • Local campaigns and Performance Max
  • Google Maps strategy, call campaigns and direction campaigns

Tools & Platforms

Google AdsPerformance MaxGoogle Maps / Local
AC Almeswak Clinics Healthcare · Saudi Arabia
Kliks Client +

Generate qualified appointment demand for dental and dermatology services in local Arabic-language search.

Google Ads

  • Search campaigns for dental and dermatology services
  • Arabic-language campaigns with local targeting

Tools & Platforms

Google Ads Search
FC FitClan Fitness Marketplace · Egypt
Kliks Client +

Drive app/site sign-ups and gym membership discovery for a gym-finder and fitness-subscription marketplace across Egypt.

Paid Media

  • Meta Ads: prospecting and retargeting campaigns
  • Google Ads: search and acquisition campaigns
  • TikTok Ads: awareness and conversion campaigns

Tools & Platforms

Meta AdsGoogle AdsTikTok Ads
FL 10+ Freelance Clients Egypt · GCC · Europe · 2015–2020
Freelance +

Started in graphic design and branding, then transitioned into paid media buying in 2021 — the direct foundation for what became Kliks.

2015 – 2020: Design & Branding

  • Graphic design and branding for clients across Egypt, the GCC and Europe

2021 – Onward: Media Buying

  • Managed 10+ clients across Google, Meta and TikTok Ads

Tools & Platforms

Google AdsMeta AdsTikTok AdsCanva
Capabilities

Skills, tools & platforms

Paid Media

  • Meta Ads (ASC, ABO, CBO, Catalog)
  • Google Ads (Search, Shopping, PMax)
  • TikTok Ads (Smart+, Manual)
  • Snapchat Ads
  • Pinterest Ads

Ecommerce

  • Shopify · Zid
  • CRO & landing pages
  • PDP & collection optimization
  • Product feeds & bundling
  • Klaviyo email flows

Analytics

  • GA4 · Google Analytics
  • Triple Whale · Looker Studio
  • Shopify & Meta Analytics
  • Hotjar
  • Excel forecasting models

Creative & AI

  • Creative testing frameworks
  • Art direction & branding
  • AI creative production (ChatGPT, Higgsfield)
  • Prompt engineering
  • Canva · PowerPoint
Languages
ArabicNative
EnglishFluent
PolishUpper-Intermediate
Education
2022–2025BA Graphics — Vistula University, Warsaw
2018–2021BA English Literature — Helwan University, Cairo
Contact

Let's turn your
marketing into a growth engine.

Based in Warsaw, working with e-commerce and healthcare brands across Europe and the Middle East. Open to new Kliks clients and select freelance engagements.

shadyashrraf@gmail.com +48 575 085 517 LinkedIn ↗
SHADY MAHMOUD GROWTH MARKETING & PERFORMANCE STRATEGIST
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